About Us

Consumer health food business is a business of conscience ….

I started the business in 1997 as a fresh graduate and have never looked back since…..

23 years have come and gone, and HoneyWorld® have grown to become the only chain of honey specialty stores in Singapore, and perhaps the largest mānuka honey player here.

The ride has never been completely smooth sailing and without challenges. With a growing size and scale, new problems just come, one after another. And perhaps as we grow, we gain credibility and existing partners know we can deliver, and want us to do more; at the same time we also attracted new partners. All these would not have been possible without the team of 80 staff, working wholeheartedly and tirelessly, serving with me. And I say this with pride as well as humility.

People always ask, “there are so many brands of honey out there, what makes you so special?”

Honestly, we are not special. We are just a group of people trying very hard to conduct the business in a right way, amidst the challenges. There are corners here and there that we can cut, cost here and there that we can save. But ultimately, we are dealing with food, something that people put in their mouth, so we need to take this responsibility with reverence, and conduct this business with our conscience.

I cannot exactly speak for honey because that might be too broad and wide. Many brands have come and gone… and when it comes to mānuka honey, we know history, size and scale matters. Beyond the laboratory reports, there are intricacies that only those deep in the industry knows. Suppliers who know us, and cherish us, give us their best lot. That is also when we know they are the ones that we want to work with. They are the ones that know what we expect out of them, for our customers.

We are in the midst of Covid19, but we know we will be there after it is gone. Majulah Singapura!